THE GOLD STANDARD SERIES of reissues of Elvis Presley’s 45 pm singles ran for more than forty years. During this time, ninety-five records were released, including thirteen unique picture sleeves! Some of these records went through five label changes, meaning each has five major variations of interest to must-have-it-all Elvis collectors, of which there are more than a few. READ MORE
IN 1964, the Gold Standard Series was used by RCA to expose the old Elvis to the new and younger record buyers brought to the stores by the Beatles and the rest of the British Invasion—which in early 1964 was basically the Fab Four and the Dave Clark 5. Exactly who made the decision is unknown, but five Presley platters from the ’50s were selected and promoted as if they were new releases. READ MORE
WHY ARE THEY SO RARE? When were these records released with these bloody orange labels? How many titles were released? How many copies of each were manufactured? These questions have puzzled Elvis collectors for years—they certainly baffled me as editor of the O’Sullivan Woodside record collectors price guides way back when.
I took the job in 1984, a time when OW had cash-flow issues to a lack of new product. READ MORE
IN LATE 1958, the Gold Standard Series of 45 rpm singles was released by RCA Victor in the US market. While it was never stated as such, the series seems to have been launched solely to keep Elvis Presley records in print. The Gold Standard 45s looked identical to the company’s regular catalog 45s: they had glossy black labels with “RCA Victor” on top at 12 o’clock with Nipper-and-gramophone just below it. READ MORE