GOOD LUCK CHARM was Elvis’ eighth single of the new decade, and was a worldwide smash. At this time (1961–1962), RCA Victor was issuing Presley’s new singles in the US as both standard 45s and as 33⅓ rpm records. The latter was a new format that the company dubbed Compact 33 Singles. Good Luck Charm / Anything That’s Part Of You was one of those.
All five of these Compact 33 Singles are rather rare records and their picture sleeves are even rarer! This is not something that can be said about many Presley records that were commercially released by RCA. These records are also very poorly understood as collectables by most buyers and sellers.
The Compact 33s are an important part of any Elvis Presley collection and the Good Luck Charm / Anything That’s Part Of You single and picture sleeve should be on every Elvis collectors want-list.
Despite the fact that the market for Presley platters is considered “dead” by many (unenlightened? cynical?) wheelers and dealers, collectors should keep in mind a few points:
• Compact-33 records command prices up to several hundred times as much as their 45 rpm counterparts!
• Compact-33 picture sleeves are even rarer and more valuable than the records!
In fact, the Compact-33 picture sleeves are among the most valuable of all Elvis Presley record-related collectables! The rarest sleeves sell for thousands of dollars even in less than NM condition.
In fact, should one want to buy a copy of the record and picture sleeve to Good Luck Charm / Anything That’s Part Of You in NM condition today, one might find the values listed here rather conservative compared to what a seller of such collectables would demand.
Suggested Near Mint value for the record is $4,000–6,000. A copy graded VG sold for $909 in 2012, and another copy graded Excellent sold for $3,161 in 2011. Using my ratios, that would translate as NM prices of approximately $4,500 and $4,400, respectively.
Good Luck Charm compact 33 single
Released in February 1962, RCA Victor 37–7992, Good Luck Charm / Anything That’s Part Of You, was the fifth and final Presley title released as a compact 33 single and picture sleeve. By now, RCA was planning the termination of the Compact-33 and the press run for this record was minuscule! was expecting some success, the one with the biggest advance press run.
The record and the picture sleeve are listed and valued separately. All values represent copies of the record and the sleeve in Near Mint (NM) condition. The values that I have assigned are estimates based on recent sales reported on the Popsike and Collectors Frenzy websites combined with forty years of experience. 1
Variations for this label exist: each RCA pressing plant used local printers for their labels. Therefore, each plant’s records can usually be identified by the peculiarities of each plant’s label. Most of the differences are in type-face and the sizing of that type.
There are other differences: copies can be found with or without RCA Victor’s “New Orthophonic High Fidelity” motto. At this time, there is no established difference in the value between the two pressings. 2
Suggested Near Mint value for the picture sleeve is $6.000–12,000.
Later orders for the record may have been shipped in a sleeve like the one above. Sleeves of this nature—uncoated paper with a die-cut hole and the record company’s name or logo—are often referred to as ‘factory sleeves.’ They have only nominal value to most collectors.
Note that the picture sleeve above appears flat with perfectly angled corners, but there appears to be some slight ring-wear around the center, caused by pressure and friction against the upraised part of the record below the labels. This sleeve would normally be graded VG+ by most collectors and would be worth considerably less than the NM value (perhaps 40–50% of the value assigned above).
Both the record and the picture sleeve for the Good Luck Charm / Anything That’s Part Of You Compact 33 Single are even rarer and more valuable than the previous title, the ridiculously rare and valuable Can’t Help Falling In Love / Rock-A-Hula Baby.
FEATURED IMAGE: The photo of Anne Helm and Elvis at the top of this page is from the 1962 movie Follow That Dream. It was a photo shoot for this movie that provided RCA Victor with the photo for the picture sleeve to the Good Luck Charm / Anything That’s Part Of You.
POSTSCRIPTUALLY, many Elvis collectors shunt these records to the side, considering them extras as they are not part of Presley’s standard catalog of 78 and 45 rpm singles and EPs and 33⅓ rpm LPs. But that is a mistake: these were commercially released and apparently sold tens of thousands of copies.
They are an important part of any basic Elvis Presley collection and the Good Luck Charm Compact 33 Single and picture sleeve should be on every Elvis collectors want-list . . .
1 Should you do some research on Popsike or Collectors Frenzy, you will see that regardless of the grades given the items, the photos indicate that few if any of the sleeves are truly NM. I have to assume that many of the records are also over-graded, hence the relatively modest prices fetched for these items on eBay and elsewhere on the Internet.
2 This can be also be done by looking at the identifying code of each plant that is etched into the trail-off vinyl (or ‘dead wax’ among older, aging, decrepit collectors like myself) of each record.
Mystically liberal Virgo enjoys long walks alone in the city at night in the rain with an umbrella and a flask of 10-year-old Laphroaig who strives to live by the maxim, “It ain’t what you know that gets you into trouble; it’s what you know that just ain’t so.
I’ve been a puppet, a pauper, a pirate, a poet, a pawn, and a college dropout (twice!). Occupationally, I have been a bartender, jewelry engraver, bouncer, landscape artist, and FEMA crew chief following the Great Flood of ’72 (and that was a job that I should never, ever have left).
I am also the final author of the original O’Sullivan Woodside price guides for record collectors and the original author of the Goldmine price guides for record collectors. As such, I was often referred to as the Price Guide Guru, and—as everyone should know—it behooves one to heed the words of a guru. (Unless, of course, you’re the Beatles.)