Elvis poster JackieGleason StageShow 600 clean 1

“see him! hear him! on stage show” flyer

ELVIS’ FIRST AP­PEAR­ANCE on na­tional tele­vi­sion was on Jan­uary 28, 1956, when he per­formed two songs on Jackie Gleason’s Stage Show. This was the first time that most Amer­i­cans got to see him andun­less they were a fan of country & western music—it was the first time they got to hear him sing! [Read more] ““see him! hear him! on stage show” flyer”

Elvis 1956 Victrola 45 player echoes open 900x800 copy 2

the highly collectible elvis presley phonographs of 1956

THE EX­PLOITA­TION OF ELVIS PRESLEY began in 1956. Elvis Presley En­ter­prises was es­tab­lished to au­tho­rize the man­u­fac­turing of nov­elty items about “the most talked about new per­son­ality in the last ten years of recorded music” to be sold to fans. RCA Victor also cap­i­tal­ized on their singer’s pop­u­larity by man­u­fac­turing a pair of Elvis Presley phono­graphs. [Read more] “the highly collectible elvis presley phonographs of 1956”

Elvis 1956 photo Robertson 1600

the world’s most famous and iconic rock & roll photograph

THE MOST ICONIC IMAGE in rock & roll his­tory was taken at the dawn of the gen­re’s rise to pop­u­larity. It is of a young Elvis Presley be­fore most of the world had even heard his name, let alone his music. He is on stage, legs spread, his body pulled back from his new Martin D‑28 guitar. [Read more] “the world’s most famous and iconic rock & roll photograph”

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moody blue – facts and fallacies about elvis’ final album as a collector’s item

AUGUST 16, 1977, was the day the Earth stood still: Elvis died. Very few fans were aware of his de­te­ri­o­rating health and we were un­pre­pared for our own re­sponse to his death. Fans were aware of Elvis in gen­eral: his latest album, MOODY BLUE, had been re­leased four weeks ear­lier and was selling better than usual. [Read more] “moody blue – facts and fallacies about elvis’ final album as a collector’s item”

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at the crossroads: on being an elvis fan in 1968 when all appeared lost

AS A SYMBOL OF PO­TENCY, by 1968 Elvis Presley was per­ceived by many as being, um, flaccid. His records had lost any sem­blance of al­le­giance to—or even recog­ni­tion of—the pas­sion and fervor of its country and blues roots. The sound­track music he had been recording for the req­ui­site three movies per year owed more to “How Much Is That Doggie In The Window” than to Big Boy Crudup or Hank Williams. [Read more] “at the crossroads: on being an elvis fan in 1968 when all appeared lost”

Elvis GS header 8 OnStage 1500

the elvis presley gold standard 45s part 8 (1976–2000)

THE GOLD STAN­DARD SE­RIES was re­vamped for the fourth and final time in 1976 with a new look. Along with the rest of the RCA cat­alog, the modern look and layout of the pre­vious or­ange and red la­bels was jet­ti­soned and the com­pany opted for a retro look: black was back and so was Nipper! [Read more] “the elvis presley gold standard 45s part 8 (1976–2000)”

Elvis GS 7 Header Rolex 1500

the elvis presley gold standard 45s part 7 (1969–1976)

IN 1969, the Gold Stan­dard Se­ries was changed for the third time: the vi­su­ally life­less or­ange label was re­placed by a more at­trac­tive bright red label. (The or­ange label re­main as the pri­mary label for RCA’s stan­dard cat­alog sin­gles and al­bums.) Oth­er­wise, the layout and the type­face re­mained the same from the pre­vious to the newest.  [Read more] “the elvis presley gold standard 45s part 7 (1969–1976)”

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the elvis presley gold standard 45s part 6 (1969)

IN 1969, the Gold Stan­dard Se­ries label was dra­mat­i­cally mod­i­fied, along with the rest of the RCA Victor cat­alog (45s, EPs, LPs, and reel-to-reel tapes). Gone was the fa­miliar glossy black back­ground with “RCA Victor” in tra­di­tional serif type with the big “V” across the top. Gone, too, was the dog, beloved Nipper, cocking his head to his mas­ter’s voice em­a­nating from the horn of an an­tique phono­graph.  [Read more] “the elvis presley gold standard 45s part 6 (1969)”

Elvis GS Carey header 1500

the elvis presley gold standard 45s part 5 (1965–1968)

IN 1965, the Gold Stan­dard Se­ries label was changed for the first time. The la­bels re­mained an at­trac­tive glossy black, but “RCA Victor” was moved to the right side of the spindle hole while Nipper was placed on the left side. Again, there was no men­tion of “Gold Stan­dard” any­where on the label; only the 447 prefix iden­ti­fied these records as reissues. [Read more] “the elvis presley gold standard 45s part 5 (1965–1968)”

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