unusual elvis “touch of marble” picture sleeve found

Elvis TouchOfMarble sleeve A 1500 crop

FINDING A NEW ITEM TO COLLECT in the world of Elvis records is a rather rare oc­cur­rence. After all, the man has been dead for more than forty years and RCA stopped mass-producing vinyl records more than twenty years ago. Nonethe­less, “new” things do ap­pear, such as a stash of un­usual pic­ture sleeves that re­cently turned up for sale on the in­ternet. READ MORE

the elvis presley gold standard 45s part 8 (1976–2000)

Elvis GS header 8 OnStage 1500

IN 1976, the Gold Stan­dard Se­ries was re­vamped for the fourth and final time with a new ‘retro’ look. Along with the rest of the RCA cat­alog, the modern look and layout of the pre­vious or­ange and red la­bels was jet­ti­soned and the com­pany opted for a retro look: black was back and so was Nipper! But the ef­fect was cheesy: the paper used for the la­bels seemed of a lesser quality—a dull black rather than the high gloss stock of the past.  READ MORE

the elvis presley gold standard 45s part 7 (1969–1976)

Elvis GS 7 Header Rolex 1500

IN 1969, the Gold Stan­dard Se­ries was changed for the third time: the vi­su­ally life­less or­ange label was re­placed by a more at­trac­tive bright red label. (The or­ange label re­main as the pri­mary label for RCA’s stan­dard cat­alog sin­gles and al­bums.) Oth­er­wise, the layout and the type­face re­mained the same from the pre­vious to the newest. 

In 1968, RCA had switched from its classic black label to a more ‘modern’ or­ange label for all its records. READ MORE

the elvis presley gold standard 45s part 6 (1969)

Elvis 1969 Vegas 1 1500 crop

IN 1969, the Gold Stan­dard Se­ries label was dra­mat­i­cally mod­i­fied, along with the rest of the RCA Victor cat­alog (45s, EPs, LPs, and reel-to-reel tapes). Gone was the fa­miliar glossy black back­ground with “RCA Victor” in tra­di­tional serif type with the big “V” across the top. Gone, too, was the dog, beloved Nipper, cocking his head to his mas­ter’s voice em­a­nating from the horn of an an­tique phono­graph.  READ MORE

the elvis presley gold standard 45s part 5 (1965-1968)

Elvis GS Carey header 1500

IN 1965, the Gold Stan­dard Se­ries label was changed for the first time. The la­bels re­mained an at­trac­tive glossy black, but “RCA Victor” was moved to the right side of the spindle hole while Nipper was placed on the left side. Again, there was no men­tion of “Gold Stan­dard” any­where on the label; only the 447 prefix iden­ti­fied these records as reis­sues. READ MORE

the elvis presley gold standard 45s part 2 (company sleeves)

Elvis Army 6 BMW507 1 1500

SOMEWHERE ALONG THE WAY, the powers-that-be at RCA Victor de­cided that the record­ings that Elvis Presley la­bored over in the studio were not up to snuff. You know, the ones that sold a ba­jil­lion copies and al­most single-handedly jus­ti­fied the in­ven­tion of the 45 rpm single as a medium. Ap­par­ently, some of those record­ings simply were not good enough tech­ni­cally to pre­serve on a 33⅓ rpm LP album. READ MORE

the elvis presley gold standard 45s part 1 (foreword)

Elvis Army 1960 1 ThumbsUp1500

THE GOLD STANDARD SERIES of reis­sues of Elvis Pres­ley’s 45 pm sin­gles ran for more than forty years. During this time, ninety-five records were re­leased, in­cluding thir­teen unique pic­ture sleeves! Some of these records went through five label changes, meaning each has five major vari­a­tions of in­terest to must-have-it-all Elvis col­lec­tors, of which there are more than a few. READ MORE

the elvis presley gold standard 45s part 4 (1964)

Elvis AnnMargret VivaLasVegas dance 1500

IN 1964, the Gold Stan­dard Se­ries was used by RCA to ex­pose the old Elvis to the new and younger record buyers brought to the stores by the Bea­tles and the rest of the British Invasion—which in early 1964 was ba­si­cally the Fab Four and the Dave Clark 5. Ex­actly who made the de­ci­sion is un­known, but five Presley plat­ters from the ’50s were se­lected and pro­moted as if they were new re­leases. READ MORE

those bloody rare orange label gold standard 45s

Elvis 1969 Vegas PressConference 1500 crop

WHY ARE THEY SO RARE? When were these records re­leased with these bloody or­ange la­bels? How many ti­tles were re­leased? How many copies of each were man­u­fac­tured? These ques­tions have puz­zled Elvis col­lec­tors for years—they cer­tainly baf­fled me as ed­itor of the O’­Sul­livan Wood­side record col­lec­tors price guides way back when.

I took the job in 1984, a time when OW had cash-flow is­sues to a lack of new product. READ MORE

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